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Promote your book as a self-published author like a pro!

As a self-published author, marketing your book can be a challenging task. However, with the right approach, it can help you succeed in your efforts to not only sell your book but to establish yourself as an author. In this blog, I will go over some tips to help you self-promote your book and some services I would recommend as well to help you succeed.

As a book cover designer, I have had the privilege of working with many self-published authors, and I have seen firsthand what has worked for my clients.

Promote your own self-published book like a pro without breaking the bank

After all, EIGHT of the book covers we have designed covers for have made Amazon Bestseller titles, and some without any prior marketing in the most competitive categories and markets. For example, Time Noir by David Raymond was in the #1 spot in New Releases in the US for over a month. The Naidisbo by Megan Wood landed on the coveted #1 spot while still on pre-sale! So, I can’t really express its importance, but for now. let’s go over some marketing ideas that have helped my clients and you can easily do them yourself.


  1. Social media: This goes without saying, your easiest marketing tool out there is to use social media to promote your book. Platforms such as Facebook, Twitter, Instagram, and LinkedIn are excellent ways to connect with potential readers. Share information about your book, including links to your website and where readers can purchase your book. Follow other authors for tips on what you can do to generate and grow your audience and convert them into buyers.

  2. Book signings: This one is a biggie! A local community has proven to be past clients biggest supports and they also help to spread the word for you! To do this, host book signings at local bookstores and libraries. This is an excellent way to connect with readers and build a fan base.

  3. Book Launch Party/Reading: Try hosting a Book Launch party or reading at a local coffee shop or bookstore. Reach out to the owner to set this up, chances are, they are likely looking for events to bring people in too as this may benefit them also. It is recommended you provide some treats to start (like pastries & coffee) and some free copies of your book! Bring bookmarks with your book’s info in them (a great little marketing material that readers love! Ask us for help to design it!

  4. Book clubs: Reach out to book clubs and offer to speak about your book. This is an excellent way to generate interest in your book and potentially boost sales.

  5. Don’t be Afraid to Ask for Reviews: Encourage readers to leave reviews of your book on sites such as Amazon and Goodreads. Positive reviews can be a powerful marketing tool and can help generate buzz around your book. Other ways are to reach out to book bloggers, Bookstagrammers and book reviewers to request reviews of your book. Positive reviews can help increase your book’s visibility and credibility. You can find book bloggers and reviewers on social media, or by searching for them online.

  6. Book trailers: Create a book trailer that showcases your book and provides potential readers with a glimpse of what they can expect. A well-made book trailer can be a powerful marketing tool. You can create a simple one yourself using tools like Canva even! Or get one made from a fellow designer.

  7. Giveaways: Host giveaways on social media or your website to generate interest in your book. Giving away signed copies or other book-related merchandise can be an effective way to generate buzz.

Self-pub comes with the responsibility of doing most- if not all the promotional efforts and while it can be a challenging task, by utilizing these marketing ideas above, you can promote your book, connect with potential readers, and ultimately increase sales and have success as an author.

While self-promotion is essential no matter what- if your budget allows, paid advertising or marketing strategies are a great way to help you sell your book and reach your target audience efficiently. After all, it comes without saying that it’s not always easy to get your work in front of readers. So here are some things to keep in mind on your advertising efforts and areas where investing in professional services is 1000% recommended.

Promote your self-published book like a pro


Create targeted Ads. Once you have identified your audience*, you can start to create targeted ads that will reach them. This can be done through social media advertising or by using platforms like Amazon Ads. Make sure to identify your target audience first. Who are the people that would be interested in your book?

Make sure you have an eye-catching cover design. Your book’s cover is the first thing potential readers will see, so it needs to be visually appealing and convey what your book is about. If you’re not a designer, consider hiring a professional to help you create a cover that will stand out in a digital and crowded market. Check out our tips here!

Create an author website. Having a website dedicated to your book is an excellent way to showcase your work- it is basically your digital business card and your way to share your book or books to the world. You can use your website to provide information about your book, including a synopsis, author bio, and reviews and offer a way for people to purchase your book. Your website or landing page should be optimized for search engines to help people find it when they search for your book online. You can also use your website to promote your book through blog posts and social media. Ask us about our author websites!

Author Websites in Canada for Self-published authors

Hire a Marketing Strategies or Book Publicist. If budget allows, book marketing strategist can help authors develop and implement a marketing plan or strategy to promote their book and reach a wider audience. This typically includes a variety of marketing tactics such as social media marketing, email marketing, book reviews, book signings, and other promotional activities. Book marketing strategy services can provide valuable insights into the book industry and help authors navigate the complex world of book promotion. They can also help authors build relationships with key influencers in the industry, such as book reviewers and bloggers, which can be invaluable in getting your book in front of the right people.

A book publicist is a professional who promotes books and authors to the media, bookstores, and the general public. Their primary role is to generate buzz and excitement about a book's release, ultimately increasing sales and exposure for the author. Book publicists can work for publishing houses or as freelancers, and they typically have a network of media contacts and industry insiders that they can leverage to get their authors noticed. A book publicist can help a self-published author achieve their goals of increasing book sales, by helping them build their brand and getting their name and work out into the world.

Although, usually a large investment, hiring a professional book marketing strategist or publicist can be an excellent investment for self-published authors looking to increase their visibility and reach a wider audience.

In conclusion, Self-Promotion, Book Advertising & Marketing is essential for self-published authors to help them sell their books. By identifying your target audience, creating an eye-catching cover, creating a website and social media presence, reaching out to book bloggers and reviewers, and offering promotions or discounts, you can increase your book’s visibility and reach more readers.



What's next?

Want to know how we can help you self-promote as an author?

Contact us to book or learn more!


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