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What Makes a Successful Book Cover Design?

A self-publisher's book secrets to a successful book cover design.

secrets to a sucessful book cover design for self-publishers

Welcome! If you're here, it's likely that you're in the process of choosing a book cover designer or designing a cover yourself. You've come to the right place. With seven years of experience in the self-publishing industry, we can proudly say we've designed covers for seven books that have landed the #1 spot in an Amazon category at some point. Some of these books achieved this upon release, or even on pre-order, some without any prior marketing! Our belief in the power of a well-designed book cover stems from the impact it can have on your chances of success in a crowded market.

So, if you want to read some of our secrets for a successful cover, continue reading.

Secrets to a successful book cover design from Amazon bestseller designer Ana Chabrand Design House

When creating a book cover, there are certain design principles that are timeless and widely recognized. While it can be advantageous to break these rules, it's important to understand the fundamentals first. As designers, we know one of the most crucial rules is to use legible fonts. After all, if potential readers can't read the title on the cover, they're unlikely to pick up the book. It's also essential to incorporate relevant imagery or symbolism. Including a special element from the book can draw attention and entice readers to want to know more. Additionally, it's important to consider the genre and target audience. While you want your book cover to stand out, it's important that it appeals to the right readers. Lastly, adding a "wow" factor can make your design visually appealing and help it stand out from the crowd. Achieving a captivating book cover design is essential for the success of any book. To ensure success, it's important to keep these principles in mind when designing the cover:

  1. Simplicity: Keep the design simple and easy to understand at a glance.

  2. Relevance: Make sure the design is relevant to the book's content and genre.

  3. Typography: Use legible and appropriate typography that complements the design.

  4. Color: Choose colors that convey the book's mood and genre, and that are visually appealing.

  5. Contrast: Use contrast to make the design elements stand out and create visual interest.

  6. Balance: Ensure the design is balanced and visually pleasing.

  7. Originality: Try to create a unique design that stands out from other books in the same genre.

By following these principles, you can create a book cover that effectively communicates the book's content, attracts readers, and ultimately contributes to the book's success.

Why should you invest in a professionally designed book cover?

Investing in a professionally designed book cover is essential if you want your book to stand out in a crowded market. A well-designed cover not only sets your book apart but also communicates its tone and genre, making it easier for potential readers to decide if it's the right fit for them. By enlisting the help of a professional designer, you can ensure that your cover meets industry standards and exudes a polished and captivating look.

What makes a book cover stand out?

secrets to a sucessful book cover design for self-publishers

If you want your book to succeed from the moment you launch consider what your final book cover design looks small- as in thumbnail size. You are publishing an ebook (and/or a print version at an online store) and in order to stop someone from scrolling down - we have about 3 seconds MAX to capture their attention with a thumbnail version of your cover in a digital store filled with thousands of covers. My best advice is to focus on contrast & visual impact!

What we would do for your as your book cover designer:

Our Book Cover Design packages are perfect for self-published authors! Whereas you need it for an e-book or for print, we deliver high-quality covers that draw in readers and captivate! We're experts in Amazon and Ingramspark but we can also work with local printers. OUR PRIORITIES: As designers, we understand what makes a visually appealing design. As experienced book marketers, we strategically design book covers to maximize their appeal to potential buyers. As story-telling designers, we understand what message or element from your story we need to portray in the book cover. As fans of making clients happy, we listen to your styling preferences and ideas. As your book designer, we know how to balance these priorities to archive a cover that will both help sell your book the best- and that you'll love.


What's next?

Want us to design your book cover?

JOIN OUR WAITLIST and be the first to know when we're ready to take your project! or connect with us here to learn how else we can help!

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